Big Tobaccos Playbook for Marketing to the Young: Campaign for Tobacco Free KidsTobacco companies are deploying a suite of tactics to reach young people and create an immersive, “surround sound” marketing effect on social media... For nearly 75 years, tobacco companies have understood the importance of influencer marketing. In 1949, Philip Morris outlined its marketing strategy for college students stating that they needed to: “‘get ‘em’ young, train ‘em right’ ” recognizing that college students “are widely copied by others. They set styles…[and] because they’re young and if we sell them, we have customers for a long time. ”