#preventdontpromote #druguse #DemandReduction
Social media challenges and drug misuse are becoming alarmingly intertwined. While platforms allow young people to connect and share experiences, they also amplify dangerous behaviours. When peer pressure combines with viral trends, impressionable individuals often face risks they don’t fully understand. Among the most troubling outcomes is the misuse of medicines, spurred by misleading and potentially fatal online challenges. Recognising this growing threat is the first step toward creating a safer future, free from the harmful influence of these trends.